New Jersey and California learn that what the government giveth, the government can taketh away

Illustration by ChatGPT

There are two problems with direct government funding of journalism. The first is that it opens the door to government interference. The second is that, even if safeguards are built in to protect independence, the money can be reduced or cut off in the event of a crisis.

That is exactly what is happening in New Jersey and California. In the former, that state’s Civic Information Consortium, a pioneering effort to distribute taxpayer funds for journalism and other types of storytelling, is in danger of being zeroed out after receiving $3 million this past year. In the latter, a deal that California officials had reached with Google to pay for news is starting to come apart.

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New Jersey’s Democratic governor, Phil Murphy, has proposed getting rid of the funding in his budget for fiscal year 2026. The consortium calls it “a potentially devastating blow to local media and civic information access across the state. Without this funding, NJCIC’s critical work could cease.”

Since it was launched in 2021, the consortium has granted some $9 million to 56 organizations. It’s administered by an independent board appointed by the governor and run out of Montclair State University. Ellen Clegg and I wrote about it in our book, “What Works in Community News.”

Murphy declined to comment on the cut when contacted by Terrence T. McDonald of the New Jersey Monitor, but McDonald noted that the governor’s office had said earlier this year that his budget proposal would include “some belt-tightening.” Even so, McDonald observed that next year’s budget was on track to be larger than the current year’s.

The California situation stems from a much-criticized deal that the state cut with Google last year. According to Jeanne Kuang of CalMatters, Democratic Gov. Gavin Newsom has reduced a $30 million allocation to help pay for local news to just $10 million for the coming year as he wrestles with a $12 billion deficit.

That, in turn, trigged a cut by Google from $15 million to $10 million. The money — now just $20 million instead of $45 million — will be administered by a newly formed California Civic Media Fund, which Kuang writes will comprise “a board of publisher representatives to determine how to distribute it.”

California’s five-year deal with Google was reached after the state abandoned efforts to pass legislation that would have taxed Google for the news that it repurposes. One version of the tax would have brought in $500 million a year.

There are all kinds of problems with what essentially amounts to a link tax, started with the reality that news publishers benefit when Google links to their content. Users who click through encounter those publishers’ advertising, or may even be induced to subscribe if they have a paywall.

Now publishers are facing a much deeper threat from Google, as the search giant is going all-in on artificial intelligence, thus eliminating the need to click through.

“Links were the last redeeming quality of search that gave publishers traffic and revenue,” Danielle Coffey, the CEO and president of News/Media Alliance, said in a statement reported by The Verge. “Now Google just takes content by force and uses it with no return, the definition of theft. The DOJ remedies must address this to prevent continued domination of the internet by one company.”

“DOJ remedies” is a reference to recommendations by the Department of Justice after Google recently lost two separate antitrust cases.

Publishers sound alarm over Google’s AI search plans. But let’s dial it back a bit.

What does AI say about RFK Jr.’s anti-vax activism? Photo (cc) 2023 by Gage Skidmore.

The latest freakout inspired by artificial intelligence has hit the news business. On Tuesday, Google announced that it will merge its AI tool, Gemini, with its search engine. What that means for publishers is that someone seeking information about, say, Robert F. Kennedy Jr.’s anti-vax crusade will receive an answer right in Google rather than being prompted to click to a news source. Let’s try it:

First, I entered <Robert F. Kennedy Jr. anti-vaccine activism> in Google Search. The top five results were from The Associated Press (two), Scientific American, the Annenberg Public Policy Center and the PBS “NewsHour.” In other words, good, respectable sources of independent journalism.

Next, I entered the same search at Gemini and got this: “I’m still learning how to answer this question. In the meantime, try Google Search.” OK! But then I tried the same thing at the free version of ChatGPT, which provided the following answer:

Robert F. Kennedy Jr., son of former U.S. Senator and Attorney General Robert F. Kennedy and nephew of President John F. Kennedy, has been known for his anti-vaccine activism. He has been a prominent figure in the anti-vaccine movement, particularly regarding his views on the safety of vaccines and their alleged connection to autism.

Kennedy founded the Children’s Health Defense organization, which has been criticized for spreading misinformation about vaccines and promoting unfounded claims about their dangers. He has spoken at numerous events and rallies, advocating against vaccination and promoting alternative views on the subject.

It’s important to note that the overwhelming scientific consensus supports the safety and effectiveness of vaccines, and the alleged link between vaccines and autism has been thoroughly debunked by multiple scientific studies. Kennedy’s activism has been met with criticism from public health officials and medical professionals, who argue that his views are not supported by scientific evidence and pose a danger to public health.

I think we can agree that’s pretty good — and it includes exactly zero links to any of its sources, depriving some excellent news organizations of web traffic. I should note that, according to CNN media reporter Oliver Darcy, Google is promising to include links in Gemini, so it may end up looking something like Perplexity, an AI-powered search engine that provides plain-English answers and reliable links.

When I tried our RFK Jr. search at Perplexity, I got a very good answer — as good as ChatGPT, if not better — along with links to Wikipedia, The AP, the “NewsHour” and NBC News. But would I click on them? At the moment, I would, because of AI’s well-known proclivity for providing fake answers. At some point, though, that problem will be solved.

“This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content,” Danielle Coffey, chief executive of the News/Media Alliance, told Darcy. The alliance represents some 2,000 news publishers.

I also took a look at the internal metrics of the only news site I have access to: this one. According to Google Analytics, over the past month Media Nation received 40% of its traffic from “organic search” — that’s traffic from search engines, nearly all Google, that I didn’t boost by paying for ads on Google. And yes, that’s a lot. Next up was direct traffic (25.6%), organic social (21.2%) and referrals (12.1%), which are links from other websites.

Now, I happen to think that some of the lamentations we’re hearing from publishers are overblown. It’s fine to complain that Google is taking steps that will result in fewer clicks on your website. But how much money does that really bring in? These days, you’re likely to hit a paywall when you try to click through from a search. Programmatic ads on news sites are terrible and bring in very little money.

In the end, there is no substitute for building a relationship with your audience. For-profit publishers need to persuade their readers to become digital subscribers and local businesses to advertise. Nonprofits must convince their audience to become voluntary supporters and to raise money from underwriters, foundations, events and whatever else they can think of.

To use Media Nation as an example again: I currently have more than 2,300 subscribers who receive new posts by email. I consider those to be my most engaged readers. I don’t do much to monetize this site, although I have a modest paid supporter program, which, needless to say, you are invited to join. The future of news, though, is being built right now by serving our communities — not through Google search.

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